Bizum is the Spanish version of iDeal or Bancontact.
Spanyards are not very familiarize in to pay for having a bank account. Have bank without bizum wich is widely extended wont make sense for them.
There is also a lack of widely used features, like cell phone insurance, travel insurance, medical insurance, cashback, protection for (purchases, returns, tickets), car-hire excess protection , Flight (cancelation, delays, overbooking), Airport lounges. All included in the monthly / yearly payment.
Is there a lot of competition nowdays in the fintech world.
You're doing it very well so far, hope you can add more features in this 2022.