I’m sure that bunq will iron out the remaining 20% (that actually should have done in a decent beta, but ok) in the next few weeks/months, that is not my biggest concern (but it still is a concern). I’m sure that the V3 design is a matter of taste and maybe acquired taste and we all know that taste can’t be debated. That is not my biggest concern (although it is still a concern, I like my bank app not to look like a flipper game).
All the fancypancy saving the tree stuff is also not my biggest concern, I do value the environment (I do drive a Tesla and I did recently buy myself a decent PV installation that soon will provide my house and car with a decent amount of self-generated energy, besides the green electricity and gas I’m already buying from the grid) but I think that if you don’t buy such a product you should not be bothered with senseless counters that use a quarter of your main screen. That is also not my biggest concern, but it is irritating me the same was as the useless Instagram feed is irritating me. I don’t need my bank to plug itself constantly in the app.
What then IS my biggest concern? It’s the fact that I no longer have confidence that bunq can be trusted in a certain philosophy or vision. They changed completely from a nerd-bank that is all about technology that makes my financial life easier to a hipster bank that is all about marketing and trees. They literally went from “bank of the free” to “bank of the tree”.
Also I no longer trust them with their pricing approach. In the early days they promised me a free account with just 10 cents per PIN/debit transaction. Then they changed to 1 euro a month per card strategy. Then they went to the all you can eat approach for 7,99 with the premium approach. Then they introduced several other subscription forms that I personally never used as I was a Premium/pack member, but also killed these models again. Now they introduced SuperGreen recently. Fair enough if it’s just about the metal card (I don’t care) and the trees (I personally don’t want my bank to do that for me but why, if others want that that is okay with me) but what bites me is that there are now early signs that some regular features are no longer available for Premium. What happened to “all you can eat” then? Seemingly more and more newer functions will be implemented in Premium SuperGreen and the old Premium is now the “not so premium anymore” model.
It’s only a matter of time before Premium will be killed. Bunq is seeking for more revenue and SuperGreen is the new cashcow. I’m sure there is an audience for that and I’m sure they anticipate a part of the userbase to leave bunq when that happens and I’m sure their models predicts a higher ARPU and a higher total gross margin, even considering the churn they will see because of this.
However, it makes me feel uncomfortable as I can’t trust bunq anymore. What will happen next year with the pricing strategy next year? And the year after? And the year after?
Sorry, bunq has a great product but banking for me is about trust. I trusted them for quite a few years now but my trust is gone. And that won’t be fixed with a few bug fixes in V3 or even rolling back to V2. My trust can only be regained if they would stick to what Netflix is doing: offer a all you can eat model and keep that pricing more or less steady for years and years to come. Currently but is not able to do that and hence I’ve moved all my money and daily financials back to my other and former bank account which was still dormant in a drawer.
I truly wish bunq good luck and a lot of succes and I hope they will succeed but for now: so long and thanks for all the proverbial fish (I’m a vegetarian)...