Thanks, @Jeroen đłď¸âđ! That makes a lot of sense.
My suggestion wasn't so much about that particular promo, but rather about that large target demographic for bunq. I read recently that 1.5 million households in the Netherlands overdraw their accounts regularly â and they're younger on average than their non-overdrawing counterparts.
For bunq's marketing and customer growth, this means they're shutting the door towards a massive audience that might be really interested in their product â and I'm not sure if they've already noticed that in user research.
A typical example might look like this:
Tom is young, just started working and when his next pay check comes in, he's about 500 Euros overdrawn, every month. He doesn't like having an account with ING, would love to switch to bunq, but the uncertainty of what would happen to his overdraft in such a case is holding him back.
Completely anecdotal, but 3 out of the 5 friends I talked to about how happy I am with bunq as my bank were interested, but once they heard / noticed that there is no overdraft, that essentially stops everything in its tracks. They're either depending on it almost every month, sometimes, or they at least want the flexibility when a need arises â and that alone is worth not switching.