Freek Thing is: with Apple that actually works and they communicate clearly when they do. Very extensive documentation and premium support are what makes Apple Apple, along with awesome hard- and software that works great. Apple does care about its clients. Bunq doesn’t. Bunq asks premium prices, but doesn’t deliver and is in a market segment where most people don’t care about “premium”, they just want to be able to pay. Bunq could be much bigger and more profitable with a more reasonable default pricing, fixing the support problems and stop treating their customers like they’re idiots.
The arrogant tone bunq has, like blaming the customers for the poor communication yesterday instead of apologising, is what drives people away now... Bunq needs to become customer friendly again and stop being so arrogant, they have nothing to show for that even gives them any right to act so arrogant. You can pretend to be a premium brand like Apple, but it doesn’t mean that you are... And bunq isn’t, especially as many things, such as support, have declined in quality lately. Bunq first has to prove themselves, then we’ll see.
-edit- To clarify something: I’m not saying bunq achieved nothing or never did anything good. That’s not true, in the core - disregarding everything else for a second, it’s a great and innovative product and it caused some changes on the market - they deserve tons of praise for that and I enjoy using bunq. The problem, however, is that bunq is very far from perfect, but pretends they’re and treat customers with what we Dutchies call a “voor jou tien anderen”-mentality. (Having the luxury of telling everyone to f-off because others are lining up to take your place.). And that’s misplaced arrogance... They’re nowhere near in a position to do that - but quite frankly: even if they were, they still shouldn’t treat their clients like this. Being like this already when they’re small, does not bode well for when they grow big... And that’s something we need to prevent from happening, but that’s out of our control when bunq refuses to adapt and won’t start appreciating their customers (by being honest, reasonable and fair.). I’m very appreciative of everything good that bunq did achieve and I love the product itself (apart from the quality of support and poor international functions), but past success doesn’t excuse their current behaviour...