Jonathan Thnx Johnathan for the visualization! ๐
Well well, bit surprised here... but mostly in a postive way. I have told bunq numerous times that although I like the unlike-any-other slogan they should not to use, simply because if you to make a name, people got to understand what it is you are selling. In ads and commercials it is almost never clear what bunq is or does. So, the return of bank-of-the free is far better!
But, bank of the free now contradicts the vibe Ali always creates in interviews, "bunq isn't a bank but an IT company with a banking license".... Djoeri even quotes Bill Gates : you need banking, but you don't need a bank ๐ฆ.
So, bunq has got to ditch the 'bank' word again. Yes they do. I would call the subtitle "banking got reinvented" because that is exactly what they did!
Sorry for my off topic remarks. To stay on topic: the alignment is way off!