Esther 💎Wizard
Yesterday I was sad and very disappointed that after the announcement of something "great", all the hype about it and my expectations for really new innovations only a metal card was presented, a product that was completely useless for me. Yes, I would love to plant trees with my daily expenses. But, I am a premium user, love rainbow card design, have all 3 included cards and all 5 online cards in use for budgeting with my numerous accounts. So no, I don't need a (for my taste ugly and unecological) metal card and I don't want to go back to using just 1 single card. Yesterday I was very angry about this nonsense!
But today it is better to think positively and look into the future.
I grant bunq the income of 99.000 EUR in one day and I also grant it to those who absolutely want a metal card at any price.
But what still annoys me is the negative greenwashing image that bunq now has with the combination of a metal card for 99 EUR/year and planting trees. In my eyes the whole action yesterday was rather harmful for the image of bunq.
The solution and a real win/win situation for everyone:
Bunq, please let us premium users also plant trees and see our own forest grow in the app! So the idea is the tree planting for premium users, which depends on the card sales of all bunq cards. How much turnover is needed to plant 1 tree at a time could be different depending on the card used. The Interchange fee for card payment that bunq receives will be different for Master Credit, Master Debit and Maestro. So it could be with the trees.
I don't know the actual fees, but I've got them out of the air, why not 1 tree for 200 EUR for Master Credit, 1 tree for 500 EUR for Master Debit and 1 tree for 1000 EUR for Maestro.
This is just one example with the tree/card turnover, but I imagine the implementation to be similar.
So really everyone would benefit, the environment (more trees), the users (more joy and satisfaction) and bunq (profit for the image, potential customer growth, higher customer satisfaction and loyalty, relatively low costs or loss of profit). This would really attract eco-savvy customers to bunq and it fits better with bunq's core philosophy (better than the greenwashing concept of the metal card).
I hope it comes in the next update: Planting trees for premium users!
This is the only way to combine the eco/sustainability concept with bunq's user-friendliness and innovation.